Hi! I’m Doug

I’m a strategic product designer

I’m a London-based end-to-end designer with a focus on research, prototyping and UI. I also have expertise in interaction design, IA, design systems and engineering

Key strengths


I believe in more empathy and less ego. There are always ways to keep people at the heart of the project, and to find ways to test assumptions, direction and implementation, rather than to blindly produce a prototype.


Give me all the data. The product looks fantastic, but does it really work? With data we can set benchmarks and define success. Whether its quant or qual, data is the currency of research, and I use it throughout the project lifecycle.


What’s the bigger picture? Why does this business exist? I believe that understanding this is critical to informing an effective design approach. And conversely, I believe that design can be critical in devising the strategies themselves.


I’m also a full-stack engineer and have delivered many successful development projects. This technical side is a powerful asset because it enables me to bridge that awkward gap between design and engineering to make a much more efficient delivery.

What’s in my toolkit?


Solving for lack of information

  • Personas
  • Contextual inquiry
  • Process mapping
  • Stakeholder interviews
  • Heuristic analysis
  • Google Analytics
  • Competitive research
  • Call centre logs

Prototyping & UI

Solving for user needs & business goals

  • Journey mapping
  • Card sorts
  • Paper prototyping
  • Usability tests
  • Tree tests
  • Component-based design
  • Design systems


Build and deliver the solution

  • HTML + CSS + JavaScript
  • React / Redux
  • Gatsby
  • TypeScript
  • Sanity
  • Laravel
  • Symfony

Side projects & fun things

SilverStripe deployments

Provision and deploy SilverStripe applications on DigitalOcean. Launching soon!

Check it out

Allergen data

Track allergens in every ingredient, recipe and dish. For high-end restaurants. Launching soon!

Check it out

Field exposure calculator

Explore the relationship between ISO, aperture and shutter speed. Master the exposure triangle today!

Check it out

Sketch to HTML plugin

I made a Sketch plugin that converts your artboards into a clickable HTML prototype.

Defunct but check it out

YAML to Bootstrap wireframer

Describe your layouts with text and this tool will generate them in HTML.

Defunct but check it out

Ready to roll?


JAMstack! This site is built with Gatsby and Sanity.io